Free Your Mind tee design process

First off, a little mood music:


Talk about an empowering song! This song + a favorite quote = an awesome tee design.

Emancipate yourselves from mental slavery, none but ourselves can free our minds.
~Bob Marley

This quote is powerful and profound, and it calls for a simple yet bold design. Our Soul Flower Block Print tees have been a hit, so we decided to channel the same hand-made vibes for Free Your Mind.

It started with a blank piece of sketchbook paper and a pencil. A little freehand lettering and cutout action with an X-Acto blade, and we've got a super simple (but not so sturdy) stencil!

The floppiness of the stencil didn't matter in this case since we only needed to spray through it a couple of times. Orange was the only color spray paint we had on hand, so FREE YOUR MIND started out about as orange as an oompa-loompa! :)

The reason we chose to cut a stencil and actually spray paint the design on to a piece of paper is so we could achieve that cool over-spray look that occurs naturally with stenciling.

After the paper dried, it was scanned in to the computer and adjusted to be completely black and white.

The design was then sent off to the screenprinters, who completed the final step in our journey from drawing-to-stencil-to-digital-to-screen-to-shirt. Whew! It's definitely quite the process, but the results are awesome. We achieved that cool graffiti/spray paint look, with an empowering message. And it's available for men & women!


Thanks to our buds Leiah & Joe for freeing their minds during our photoshoot :)